February 2025

Podcast thumbnail for episode featuring David Zimmerman

Why SEO Isn’t As Scary As You Think

SEO—the very acronym might cause you to shudder. Search engine optimization can seem overwhelming, with so many technical details in need of attention: What if I mess up my schema? What about so-called “helpful content updates?” How do I know what to write to get the algorithm to notice me? But SEO doesn’t have to

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