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Every time I finish writing a blog post or newsletter, my brain hurts. (Maybe you can relate.) There’s just so much that goes into the act of writing: Brainstorming a topic Creating an outline Staring into the abyss, waiting for inspiration to come while dealing with feelings of inadequacy and overwhelm Using Grammarly I think […]

There are no two ways about it: marketing is hard. (And anyone who tells you otherwise is trying to sell you something.) But that doesn’t mean we can’t learn how to at least make it a little easier. That’s the premise of my podcast conversation with Dave Polykoff, the cofounder and CEO of Zenpost, a

We live in an attention economy. The onslaught of attacks on our ability to focus is never-ending: Notifications Advertisements Infinite social scrolling This reality makes carving out time and space for deep thought difficult, but it is critical if we want to create meaningful work and live a more fulfilled life. This was the backdrop

Imagine you’re a real estate magnate in your city, and you’ve just purchased a high-end hotel in the heart of downtown. This place is decked out. It has an Art Deco-themed lobby, crystal chandeliers, and fine art adorning the walls in every suite—the envy of every other lodging place in the city. One day you

You are the key differentiator for your business—but are you telling your story in a way that converts your audience into clients? That question was the motivation behind my interview with Danny Brassell, PhD, on my show, the Content Creators Unite! podcast. Also known as “Jim Carrey with a PhD,” Danny is a communication expert

This is an excerpt from my book, A Proofreader’s Guide to Business Writing. You can learn more and order a copy here. The last thing I want to share with you before we get into the nitty-gritty of proofreading is the power of process. If you’re already a super-powered businessperson, it’s likely you already know

The following is an excerpt from my book, A Proofreader’s Guide to Business Writing. You can learn more and order a copy here. I occasionally get a note from a client that reads something like this: “Hey, do you have time to look over this for me? If not, no worries—I can just run it

SEO—the very acronym might cause you to shudder. Search engine optimization can seem overwhelming, with so many technical details in need of attention: What if I mess up my schema? What about so-called “helpful content updates?” How do I know what to write to get the algorithm to notice me? But SEO doesn’t have to

The following is an excerpt from my new book, A Proofreader’s Guide to Business Writing. You can pick up a copy here. There are many areas in life where it’s good enough to be “good enough.” For example, it makes no sense to agonize over a casual text to a friend to ensure there are

How many times have you published a blog post, written a newsletter, or sent an important email…only to find errors and mistakes after the fact? Probably more times than you care to admit. The best solution is to hire a professional editor (like me) who has the knowledge and skills to ensure everything you write