Sometimes in life, it’s good enough to be “good enough”—just not when it comes to your business’s online presence.
In other words, it makes no sense to agonize over a casual text to a friend to ensure there are absolutely no errors or typos before you hit send.
But the quality of your website content is crucial. You need to get it right if you want to achieve goals like:
- Enhancing your brand’s credibility
- Ensuring your readers stay engaged
- Increasing your business’s SEO performance
One of the best ways to improve your content and see gains in each of these areas is to seek out professional website editing services.
When it comes to your business’s online presence, “good enough” is never good enough.
A professional editor can find and fix basic errors and typos, smooth out rough or poorly worded phrases and sentences, and generally clean up your website content while still preserving your messaging and voice.
Professional Editing Enhances Website Credibility
Having a credible website is one of the keys to having a successful online presence.
SEO optimization is no longer about merely stuffing a list of keywords into a blog post and calling it a day. Search engines like Google now account for things like readability and flow as well.
This is where professional editing can come in.
As a business owner, you have certain brand messaging that you want to get across to your customer base. But while you may have an amazing product or service, if you struggle with messaging, you won’t win at the online marketing game.
And the bottom line is, mistakes on your website impact how potential customers view the quality of your products.
SEO optimization is no longer about merely stuffing a list of keywords into a blog post and calling it a day. Search engines like Google now account for things like readability and flow as well.
Hiring a professional editor to review and enhance your blog posts is a simple and effective way to improve your overall website content.
A top-notch proofreader can find and correct poor grammar, spelling mistakes, and poor sentence structure, all while taking your website to the next level.
For instance, if you own a company that sells tires, and one of your display ads is all about the discounts available to your customers when they purchase a new set of “tiers,” how many customers will you lose as a result?
For better or worse, most of your website visitors equate the quality of your content with the quality of your service.
While it may be unfair, some customers may very well think, “If they can’t even spell the word tires correctly, how can they install them correctly?”
For better or worse, most of your website visitors equate the quality of your content with the quality of your service.
To put it another way, the little things still matter.
Professional Editing Improves Website Readability
Website readability is key to user experience, which in turn affects reader retention rates.
There are quite literally millions of websites on the internet, and our collective attention span is growing ever shorter.
If a potential customer visits your website only to find it hard to read, riddled with errors, or full of mistakes, they won’t stay long. Instead, they will return to Google to search for another business to meet their needs.
This is yet another reason why website content editing is so important. A competent proofreader can find and fix issues related to flow and word choice in addition to basic mistakes like misspellings and typos.
They can take your content, remove the errors, replace poor wording with phrases that flow, and still keep your message and voice intact.
If a potential customer visits your website only to find it hard to read, riddled with errors, or full of mistakes, they won’t stay long.
Additionally, when you choose an agency like Cedar Press, our editors can make even more improvements to readability, including:
- Ensuring article introductions are engaging and “hook” the reader
- Reviewing and updating the overall flow of the content
- Adding or editing descriptive headers that help people who skim still get value from your posts
- Updating or adding relevant, up-to-date calls to action to your copy so the reader knows what to do next
Professional Editing Increases Search Engine Optimization (SEO)
As mentioned above, SEO optimization is no longer just about keyword density.
Search engines like Google have become smart enough to measure hundreds of variables when indexing websites, and poor-quality content simply no longer makes the first page of search results.
Professional editing, however, can improve your SEO and your website’s visibility.
Spelling errors and typos, for example, can cause you to lose page rank and fall below your competitors in search engine results pages (SERPs). This is because visitors don’t stay on a website if they must endure poor grammar, spelling mistakes, or generally bad writing.
Search engines like Google have become smart enough to measure hundreds of variables when indexing websites, and poor-quality content simply no longer makes the first page of search results.
On the other hand, if you have a website with content that flows smoothly, reads easily, and engages with your audience, your website credibility will rise.
Search engines will take notice of this fact, and as more people frequent your site, your SEO results will improve.
Simply put, hiring a proofreader online to enhance your website content is a straightforward path to improving your SEO ranking.
Next steps
Professional editing is critical for website success. There's simply too much riding on the quality of your content.
A good editor can take your website content to the next level. This can lead to increased brand trust, better reader retention and conversion rates, and improved SEO results for your business.
If you need professional editing help, Cedar Press is ready and waiting to hear from you! The easiest way to reach out is to book a call, which you can do below.
Book a call today!