Marketing is hard—all the time.
Between picking platforms, understanding concepts like ROI and CTR, and just having the time to write or post regularly, it’s difficult to feel like you’re winning at the marketing game.
That’s why I wanted to debut my new podcast, Content Creators Unite!, by interviewing one of the top fractional CMOs working today—Angela Frank.
The Power of a Fractional CMO
A fractional chief marketing officer is simply an outside contractor who takes the hassle of marketing off your plate. The beauty of utilizing the services of a fractional CMO is you don’t have to hire a full-time employee; you only pay for the marketing services provided.
Moreover, a fractional CMO brings a wealth of knowledge and experience to the table, giving your business a head start. “That’s where someone like me…can come in, partner with you on your strategy, make sure that what you’re doing is actually going to help you grow,” Angela told me.
Streamlining Content Creation
We also discussed what it looks like to streamline your content creation process. “We rely heavily on our planning and our tools,” Angela stated.
She advised that any entrepreneur or business owner make use of tools like ClickUp and Trello for project management to make sure nothing slips through the cracks. Additionally, one of Angela’s favorite tools is Rella, an affordable content management platform built for social media collaboration that she uses to schedule and automate her own business’s social posting.
Prioritizing Value and Engagement
Angela also had wisdom to share regarding how to approach content creation. Namely, your focus should be on value and relationship building.
“What I want to do,” she told me, “is provide as much valuable content to people as possible and build that trusting relationship.”
Engagement numbers, such as likes, comments, and shares, can be a key metric for success, especially when they lead to business opportunities.
Learn More About Marketing with Angela Frank
To win in the marketing game requires leading with value, focusing on relationship building, and long-term consistency. Streamlining your content creation process is a great strategy to help you achieve these goals; you may even benefit from hiring a fractional CMO.
If you’re interested in going even deeper, you can see my entire conversation with Angela Frank below.
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